what
I do

Brands bring me something. I think of what to do with it.

A dinner. A pop-up. A breakfast. A room. A shoot. An installation. Whatever the idea calls for. The format is never the offer, the idea is.

• 01

  Concept

  The thinking behind the moment. What are we actually doing, how should it feel, and how does it become unmistakably yours?

• 02

  Look & feel

  Location, styling, flowers, table, materials, light: whatever decides how it looks and how it feels to be there.

• 03

  The people

  Photographer, chef, DJ, florist, builder… I find whoever the idea needs and bring it all together.

• 04

  Production

  Planning, suppliers, build, the unglamorous logistics. So the idea doesn't just stay a nice moodboard.

• 05

  On the day

  I'm there when it happens, making sure it actually looks the way we said it would.

• 06

  The pictures

  I make sure the moment gets captured properly, so you've got something to show for it afterwards too.