behind Smooch



I have a thing for things.
Hi, I’m Eline!
I’ve always noticed the things that make a moment feel different. The table everyone wants to sit at. The packaging you don’t want to throw away. A strange little restaurant you keep telling people about.
That curiosity led me through interior design, event management, entrepreneurship and beauty. A slightly random mix, until I started Smooch.
Now I use it to turn something a brand wants to launch, open or celebrate into a moment people genuinely want to be part of.
Because the things people experience are the things they remember and talk about.
Instagramthe people I work with
Good things rarely happen alone. For every project I bring in whoever fits: a photographer, a florist, a chef, a DJ, a maker. Sometimes one, sometimes all of the above.
No fixed formula. I build the team around the idea, not the other way around, so it all ends up feeling like one thing.
Wanna partner up?
Photographer, chef, florist, maker or something we haven't thought of yet? I'd love to hear from you.
COME SAY HI →
Can't wait to meet you!