The RAK Burger Pop Up
- Client
- RAK Burgers
- Discipline
- Brand Activation / Social Content
- Year
- 2025
A neon-lit pop-up built for queues, shares and late-night cravings — brand identity served hot and fast.
Concept
The sign came first: a glowing RAK wordmark that turns every storefront into a destination before a burger is even served.
We built the visual system around that glow — high contrast, red-on-cream, and typography that reads from across the street.
Selected details
- Brand identity & signage
- Launch content direction
- Social asset system
- Pop-up spatial styling
Outcome
Sold-out opening weekends and a waitlist for the next location.
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